After three rounds of playoffs and 272 regular-season games, the countdown to Super Bowl LIX, a rematch between the Philadelphia Eagles and Kansas City Chiefs, is underway.
This Sunday, February 9, 2025 , the Philadelphia Eagles will be seeking retribution when they face the world champion Kansas City Chiefs in New Orleans on football’s biggest stage. With former coach Andy Reed's squad upsetting the Eagles in 2023, the Birds are looking to use their underdog status to defeat the Chiefs and take home their second Lombardi Trophy this Sunday at 6:30 pm ET.
And though the competition among the two teams will be intense, not all of Sunday’s action will be taking place on the field. Competition among restaurants is always fierce on game day, so prepare to put on your best game face and start scoring extra points at your restaurant.
No matter which side of the gridiron you’re sitting, restaurant take-out and delivery is as much a part of the big day as the game itself. In fact, while Thanksgiving takes first place as America’s top food holiday, Super Bowl Sunday is the biggest day for restaurant take-out and delivery.
Scoring Extra Points at Your Restaurant
Make sure the odds are in your favor by knowing what your customers will be craving. Score extra points by offering these fans favorites.
Top Ten Super Bowl Eats:
Cheese Pizza: 624% more popular on Super Bowl Sunday
Chicken Wings: 615% more popular on Super Bowl Sunday
Garlic Knots: 603% more popular on Super Bowl Sunday
Jalapeno Poppers: 597% more popular on Super Bowl Sunday
Hawaiian Pizza: 554% more popular on Super Bowl Sunday
Mozzarella Sticks: 506% more popular on Super Bowl Sunday
Pepperoni Pizza: 501% more popular on Super Bowl Sunday
Loaded Nachos: 410% more popular on Super Bowl Sunday
Onion Rings: 316% more popular on Super Bowl Sunday
Gluten-Free Pizza: 275% more popular on Super Bowl Sunday
Americans are anticipated to consume:
325.5 million gallons of beer
1.42 billion chicken wings
11.2 million pounds of chips
139.4 million pounds of avocados
3.8 million pounds of popcorn
3 million pounds of nuts
To capitalize on your customer’s appetites for Super Bowl LIX action, and stand out in the crowded restaurant arena, promote your restaurant’s special offerings early. Just be careful to follow best practices when advertising for the Super Bowl.
One little-known rule of thumb is that it’s best to avoid using the exact phrase “Super Bowl” in your restaurant marketing. Because the NFL has the trademark on the phrase, it’s safer to use terms like, “The Big Game” or “Game Day” to avoid any trademark disputes.
Putting on Your Game Face
One way to get ahead of the game is to offer Super Bowl catering packages on your delivery menu. Encouraging customers to order in advance will reduce pre-game pile-ups in the kitchen backlogs on your phone system. To help ensure a smooth experience for both your customers and your staff, offer discounts for pre-ordering.
Get creative with your catering menu by incorporating traditional game day favorites like wings, pizza, and burgers with your restaurant’s signature dishes. If you’re a health-conscious eaterie, don’t be afraid to tackle a few game-day menu specials. Even the most diehard fans will appreciate finding a restaurant that offers menu specials that let them remain true to their dietary preferences on game day.
While every restaurant in town will be running promos for pepperoni pizza and chicken wings, offering items like low-carb pizza, protein “super” bowls, and keto cauliflower “wings” will win over waist-watching fans.
DIY Meal Kits
Add to your customer’s pre-game fun by offering Super Bowl DIY pizza-making kits that are perfect for half-time celebrations, especially for kids. Young fans will love decorating their own pizza crusts and adults will appreciate the distraction.
Team-Themed Dishes
For many folks, Super Bowl Sunday is more about getting together and hanging with friends, but there are plenty of fans who genuinely care about the game itself. Appeal to this audience by creating Super Bowl-themed dishes like Philly-Philly Cheesesteaks, Chief Cheeseburgers, Birds Burritos, Gridiron Grilled Cheese, and Rocky Ribs.
Let customers without sideline seats feel like they’re in the Big Easy with end zone edibles like Po’ Boys, NoLo Nachos, Alligator Sausage Sandwiches, Lobster Karaage, and Cajun Beef Brisket. This idea will be even more popular if your restaurant’s home team is in the Super Bowl.
Game-day Menu Inspiration
Watch Party Wings
Lombardi Lasagna
Field Goal Fries
Gridiron Grilled Cheese
Super Poke Bowls
Touchdown Tacos
Chiefs Cheeseburgers
Super Bowl Sushi
Birds Burritos
Chiefs Chips
Football Flatbread
Half-time Hoagies
Baby Back Rocky Ribs
Defense Dogs
First Down Fajitas
Flea Ticker Falafel
Philly Philly Cheesesteak
Birds Burgers
Kansas City Cocktails
Use Creative Pricing
It's the 59th Super Bowl this year, so let your menu’s pricing strategy get into the game.
Offer 59-cent wings, a 59% discount on half-time delivery, or add spark to your price points.
Think 59 cent wings, $5.99 Fries, $10.59 Pizza, and $59 party trays.
Giveaways and Contests
Giveaways and contests not only attract attention to your restaurant’s offerings, but they work overtime by hyping your establishment even after the game clock winds down.
Get customers excited about the game – and your restaurant –by running contests and offering giveaways in the days leading up to the game.
Super Bowl Party Package: Offer your social media followers the chance to win a free Super Bowl Party Kit, complete with a party package from your special catering delivery menu. Ask customers to enter by sharing a post featuring your restaurant’s offerings on their social media pages.
Hold a best picture contest: Offer a free meal to the customer who shares the best picture of themselves enjoying your fare. And give extra points if they share the photo on their own social media.
Create a mascot competition: Offer a free year of pizza for the customer who comes up with the best mascot for your restaurant.
Rematch: Wings vs. Pizza: With the Chiefs and the Birds headed for a rematch, hold a Wings vs. Pizza contest, inviting your customers to vote with their pocketbooks.
With less than a week to go, start promoting your giveaways across your social channels now. Then feature the winner’s “team photo” in a post-game post.
Alcohol Delivery
Did you know that Americans consume 51.7 million cases of beer on Super Bowl weekend? That’s enough beer to fill an Olympic-sized swimming pool 2000 times!
If your restaurant is already in the spirit of alcohol delivery, up your game by using game-inspired packaging or create beverage specials featuring team colors. Add a little whimsy and boost your Super Bowl LIX revenue by selling Green Eagles Beer, Chiefs' Red Wine, and Kansas City Coolers.
Super Bowl LIX Fun Facts
1. Super Bowl LIX will be held on Sunday, Feb. 9.
2. The Kansas City Chiefs will face the Philadelphia Eagles in the big game.
3. Kickoff is scheduled for 6:30 p.m. ET.
4. The game will be held at Caesars Superdome in New Orleans, home to the Saints.
Marking the eighth time a Super Bowl has been played at the Superdome, and the 11th time the game has been held in New Orleans, no other city besides Miami has hosted as many Super Bowls.
Fox will broadcast Super Bowl LIX with Kevin Burkhardt, Tom Brady, Erin Andrews, and Tom Rinaldi reporting.
Your customers are getting ready for some football, so it’s time for your restaurant to get ready for the biggest game of the year. Stock up, staff up, and gear up for game day now and you’ll be in good shape to tackle the competition by kick-off.
By Eileen Strauss
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