Now that groundhog Punxsutawney Phil has failed to see his shadow, predicting an early spring, Americans are gearing up for a...

For restaurants to thrive in today’s highly competitive digital space, a strong online presence is essential. Among various marketing...

Consumers are smart, and no longer easily swayed by traditional marketing tactics. With the ability to compare choices, prices, and deals...

Known for the colossal discounts and monumental deals, the days between Black Friday and Cyber Monday have become a weekend of...

There are a wide array of kosher certification symbols, AKA hechshers, that appear on food products, beverages, and dining...

In today’s market, there is an overwhelming number of media options to choose for your advertising strategy. While social media may be...

By the end of 2023, Instagram is projected to reach 127.2 million active users in the United States, up from 114.6 million users in 2020....

Improving visibility at the local level is essential for boosting your restaurant's online presence and maximizing profits. There are...

Brands have always leveraged famous faces to sell their products and services, but with the advent of social media, a new kind of...

Restaurant branding reflects a business’s mission, communicates its identity, and creates a blueprint for the brand’s overall strategy....

Most restaurants have a social media presence, but a strategy around the times and days of the week to post on each platform can have a...

TikTok has quickly risen from a social media app for pre-teens posting viral dance videos to a critical marketing tool for small...